YouTube is taking steps to make its monetization program more accessible to content creators. By lowering the requirements for eligibility under the YouTube Partner Program (YPP), the platform is expanding opportunities for U.S.-based creators with over 20,000 subscribers to access monetization tools.
Previously, creators needed a minimum of 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days to qualify for the partner program. However, YouTube has revised these conditions to be more inclusive. Creators can now apply to be part of YPP if they meet the following criteria:
- At least 500 subscribers
- 3 public uploads in the last 90 days
- Either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days
Once creators meet these new eligibility thresholds, they gain access to various monetization tools and features. This includes tipping tools like Super Thanks, Super Chat, and Super Stickers, subscription tools like channel memberships, and the ability to promote their own merchandise through YouTube Shopping.
One notable change is the requirement for three video uploads within a 90-day period. This condition presents an intriguing challenge for creators who primarily produce longer videos, as it may be difficult for them to generate enough content within the given timeframe, despite having a substantial number of views.
The revised eligibility criteria are currently being applied in the United States, the United Kingdom, Canada, Taiwan, and South Korea. YouTube plans to roll out these changes to other countries where the YPP is available.
Furthermore, YouTube is expanding its Shopping affiliate pilot program to include more creators in the United States. Creators who are already part of YPP and have more than 20,000 subscribers will now have the opportunity to tag products in their videos and Shorts, allowing them to earn a commission from sales. YouTube initially introduced shopping-related features for Shorts to a select group of U.S.-based creators in November of last year.
To learn more about these new programs and their details, YouTube will be discussing them at the upcoming VidCon conference.
By revising its eligibility requirements and expanding monetization opportunities, YouTube is empowering more creators to monetize their content and generate income from their passionate pursuits. These changes reflect YouTube’s commitment to supporting its creator community and fostering a vibrant ecosystem of diverse and engaging content on the platform.