Tussy Deodorant was taken off store shelves in the early 2000s due to concerns over the safety of its key ingredient, aluminum. Specifically, it was believed that aluminum compounds, which were often used in antiperspirants, could potentially be linked to health issues such as breast cancer or Alzheimer’s disease. These concerns led to regulatory scrutiny, and some manufacturers, including Tussy, opted to remove their products or reformulate them.
However, it’s worth noting that, despite the controversy surrounding aluminum in deodorants, scientific studies have not conclusively linked aluminum to these health conditions. Nonetheless, the brand was discontinued for other business reasons, including shifts in market demand and changing consumer preferences.
There was also a general trend in the 2000s toward “natural” personal care products, which may have further contributed to the decision to phase out Tussy.