Dr Pepper’s distribution is an interesting example of brand partnerships and marketing strategies. Although Dr Pepper is a separate brand owned by Keurig Dr Pepper, its distribution is sometimes handled by Coca-Cola and other times by PepsiCo, depending on the region or country.
In some areas, Coca-Cola or Pepsi have exclusive agreements with Keurig Dr Pepper to distribute Dr Pepper alongside their own products. This is due to business arrangements where larger beverage companies manage the logistics and sales of a variety of drinks, including those from competing brands.
As a result, you may find Dr Pepper on Coca-Cola or Pepsi product shelves depending on where you are and which company has the distribution rights in that market.