Grimace is a beloved character from McDonald’s long-running marketing campaigns. Introduced in the 1970s, Grimace is a large, purple, teardrop-shaped creature known for his friendly demeanor and association with milkshakes and happiness. Originally portrayed as a mischievous character who stole milkshakes, Grimace was later reimagined as a good-natured and lovable mascot, often appearing alongside Ronald McDonald and other characters in McDonaldland.
Grimace was reintroduced in recent years as part of McDonald’s strategy to tap into nostalgia and connect with both older fans and younger audiences. Celebrating iconic characters like Grimace helps McDonald’s reinforce its brand identity and create memorable marketing campaigns that spark joy and loyalty among customers.