Zust is a typeface created by Hannes von Döhren, a German type designer, in 2017. It was developed as a modern, geometric sans-serif font that emphasizes clean, minimalist aesthetics, and functionality. The design of Zust was inspired by the style of traditional grotesque sans serifs but with a modern twist, incorporating soft curves and sharp angles for better legibility and balance.
The typeface family was created as part of the “Zeitgeist” movement, which sought to blend the past and present of typographic design. Zust was designed to maintain a high degree of neutrality, allowing it to work in a variety of contexts—be it in branding, editorial design, or digital environments.
The design process behind Zust was about creating a typeface that could be both timeless and contemporary. Hannes von Döhren wanted to strike a balance between highly functional design and the aesthetic purity of the letters, making the typeface incredibly versatile across different platforms and sizes.
Key features of Zust include:
- Geometric forms: Zust is based on precise geometric shapes, which gives it a clean, minimalist appearance.
- Versatility: It includes a wide range of weights, making it usable for various typographic needs, from body text to headlines.
- Multiple language support: Zust supports not only Latin but also Cyrillic, making it adaptable for global design applications.
- Neutral yet friendly tone: Zust has a somewhat neutral, humanist feel despite its geometric precision, making it approachable while still being professional.
Zust was designed to work well both in digital and print media, especially where clarity, readability, and modern aesthetics are key.
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