“Shoutout for Shoutout” (often abbreviated as “S4S”) is a term commonly used on Snapchat and other social media platforms to describe a mutual promotion or endorsement. It involves two users agreeing to promote each other’s accounts or content to their followers.
For example, one user might post a story or mention someone else’s Snapchat account, encouraging their followers to follow them in exchange for the favor being returned. This practice is typically used to increase followers or exposure, especially for influencers or users looking to expand their social media reach.
While S4S can be a fun way to connect with others and gain followers, it’s important to make sure that the accounts involved align with your content or interests to maintain authenticity.