The slogan “Quench Your Thirst” has been used by 7UP, a popular lemon-lime flavored carbonated soft drink. Here’s a detailed breakdown:
1. Company:
7UP is owned by Keurig Dr Pepper, an American multinational beverage and soft drink conglomerate.
The brand was originally created in 1929 by Charles Leiper Grigg, and it has since become one of the most well-known soft drink brands in the world.
2. Slogan Usage:
“Quench Your Thirst” has been a part of 7UP’s advertising campaigns for years. The slogan highlights the product’s refreshing, thirst-quenching qualities, which is a key selling point for soft drinks.
7UP has been marketed as a light, refreshing beverage, often associated with providing a satisfying drink to cool off and rehydrate.
3. Brand Positioning:
The slogan aligns with 7UP’s positioning as a crisp, refreshing drink that offers an alternative to other sodas, focusing on natural flavors with no caffeine.
4. Historical Marketing:
Over the years, 7UP has been marketed using various slogans, but “Quench Your Thirst” has been one of the more prominent and enduring ones, reinforcing the brand’s core message of refreshment and enjoyment.
Conclusion:
7UP is the company behind the slogan “Quench Your Thirst”, which emphasizes its role as a refreshing and thirst-quenching beverage in the soft drink market.