As of January 2025, the top 10 online shopping sites in the United States, based on traffic and sales, are:
- Amazon: Dominating the U.S. e-commerce market with a 37.6% share and $395.64 billion in sales last year, Amazon offers a vast array of products, from electronics to daily essentials.
- Walmart: Holding 6.4% of the U.S. e-commerce market, Walmart.com has become a major online shopping destination, offering a wide range of products with convenient pickup and delivery options.
- eBay: Known for its auction-style sales and “Buy It Now” options, eBay remains a significant player in the online marketplace, attracting millions of users seeking unique and second-hand items.
- Etsy: Specializing in handmade, vintage, and craft supplies, Etsy connects consumers with independent sellers, offering unique and personalized products.
- Target: With a strong online presence, Target provides a diverse range of products, including clothing, home goods, electronics, and groceries, complemented by services like curbside pickup and same-day delivery.
- Best Buy: Focusing on consumer electronics and appliances, Best Buy’s online platform offers competitive prices, expert advice, and efficient delivery and pickup options.
- Costco: Known for bulk buying and exclusive member prices, Costco’s online store provides a wide selection of products, from groceries to electronics, maintaining its value-oriented approach.
- Home Depot: Catering to home improvement needs, Home Depot’s e-commerce platform offers tools, construction materials, and appliances, serving both DIY enthusiasts and professionals.
- Chewy: Specializing in pet products, Chewy has seen significant growth, offering a vast range of pet supplies with convenient autoship options and dedicated customer service.
- Apple: As a leading technology company, Apple’s online store generates substantial sales, offering a range of products, including iPhones, iPads, and Macs, along with accessories and services.
These platforms have established themselves as the leading online shopping destinations in the U.S., each catering to diverse consumer needs and preferences.