As of January 2025, the global smartphone market is led by the following top 10 mobile phone companies, ranked by market share:
- Apple: Leading the market with a 27.75% share, Apple continues to dominate the premium smartphone segment with its innovative iPhone lineup.
- Samsung: Holding a 23.56% market share, Samsung remains a powerhouse in the Android ecosystem, renowned for its Galaxy series and advancements in foldable technology.
- Xiaomi: With an 11.80% market share, Xiaomi has solidified its position by offering feature-rich smartphones at competitive prices, appealing to a broad consumer base.
- Oppo: Capturing 5.86% of the market, Oppo is recognized for its focus on camera technology and sleek designs, attracting users in various regions.
- Vivo: Close behind, Vivo holds a 5.40% market share, emphasizing design and performance to cater to a youthful audience.
- Realme: Accounting for 3.64% of the market, Realme is gaining traction by delivering feature-packed smartphones at affordable prices, targeting younger consumers.
- Transsion Holdings (brands include Tecno, Infinix, Itel): Dominating markets in Africa and Southeast Asia, Transsion’s localized features and affordability have led to rapid expansion.
- Honor: Once a sub-brand of Huawei, Honor has reestablished itself with a focus on design and mid-range offerings, securing a notable market presence.
- Motorola: Known for its close-to-stock Android experience and innovative devices, Motorola appeals to users seeking reliability and clean software.
- Huawei: Despite facing challenges due to sanctions, Huawei maintains a presence in the high-end market with innovative products like foldable and 5G devices.
These rankings reflect the dynamic nature of the smartphone industry, where companies continuously innovate and adapt to changing consumer preferences and technological advancements.