In SQL Server, to escape a single quote (‘) within a string literal, you typically use two single quotes in a row (”). Here’s how it works:
If you have a string like O’Connor, you would write it in SQL as O”Connor.
So, your SQL query might look something like this:
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SELECT * FROM Users WHERE LastName = ‘O”Connor’;
This tells SQL Server to interpret the two consecutive single quotes (”) as a single quote within the string literal.