In business, DOA stands for “Dead on Arrival.” It’s a term used to describe projects, products, or ideas that fail to gain traction or meet expectations from the outset. For example, a product launched without proper market research might be considered DOA if customers show no interest, or a proposal could be deemed DOA if stakeholders immediately reject it. Essentially, it refers to something that is doomed to fail upon introduction, often due to poor planning, lack of demand, or flawed execution. Understanding why something is DOA can help businesses avoid similar missteps in the future.
